Australia Promotes Stricter Framework for AI and Resource ConsumptionFocus on Copyright Protection, OpenAI Pressures, and the Role of CMOs

22 September 2026

Australia Promotes Stricter Framework for AI and Resource Consumption

Australia is officially on a path of continuous regulatory reforms, with new proposals to limit natural resource consumption by AI data centers following statements by Prime Minister Anthony Albanese on protecting the creative works of Australian creators.

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Openly stating that his country's creative content is not "public property," Anthony Albanese emphasized the need to align AI with the social and national interest. As he characteristically stressed, any use of music, books, or artwork without the creator's consent constitutes an act of "theft".

OpenAI's Pressures and the Response of CMOs

This shift comes as a direct response to pressures from foreign AI giants, such as Anthropic and OpenAI, for a less restrictive copyright framework.

In fact, a report by APRA AMCOS (Australia’s Music Rights Collective Management Organization) criticizes OpenAI's stance, as the company reportedly indicated it has no intention to invest in AI training or renewable energy infrastructure in Australia unless the government weakens copyright protections for creators.

In response to these practices, APRA AMCOS Chief Executive Dean Ormston pointed out that no AI platform has approached them to date to discuss how a licensing model would work. At the same time, he emphasized that music licensing mechanisms have already been operating successfully across all media for a century, highlighting that copyright is not the barrier—rather, it is the refusal of AI companies to engage in meaningful dialogue.

Addressing Environmental Footprint

In this context, the new legislative proposals additionally include measures regarding the environmental footprint of AI data centers, introducing rules and stricter limits on their energy and water consumption.

In a speech at the University of Sydney, Anthony Albanese highlighted the need for immediate action aimed at strengthening national security and restoring public trust, warning that inaction would allow developments to bypass the country.

The new proposals are expected to be discussed next month with state leaders and formally presented next year.

 

Autodia Collective Management Organization of Music Authors & Rightholders